2/6/13

Puppy Bowl boosts Animal Planet's brand perception, ad-awareness

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Puppy Bowl boosts Animal Planet's brand perception, ad-awareness

Dachshund Harry and his sister, Sally, spend their days playing and napping. But, life wasn't always easy for these two. Born prematurely to a mother who had to be euthanized, they were the only survivors of a litter of six,

The blackout at the Mercedes-Benz SuperDome during Super Bowl XLVII was annoying for players and fans alike, but really helped Puppy Bowl IX, where cuteness was abundant and the lights never went out. Once again, Animal Planet's presentation of the

A tiny little Schnauzer/Beagle mix named Marta snags MVP honors at Puppy Bowl. She's no bow-wow.

The Puppy Bowl scored its largest audience ever even as the Super Bowl slipped from last year, marking the ascent of dogs even as humans continue their sad march to extinction. "Who's the master now?" puppies asked Tuesday, as Animal Planet

The Puppy Bowl delivered its usual pageantry of puppies putting things in their mouths and running towards what is hopefully an endzone, “scoring” “touchdowns” or whatever you call it when you don't keep score. Still, the

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