2/6/13

Replaying Super Bowl Ads' Effectiveness

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Replaying Super Bowl Ads' Effectiveness

ads, activist says. (CNN) — While this year's Super Bowl commercials ran the gamut from sentimental to silly, some were downright offensive to viewers who used the Twitter hashtag #NotBuyingIt to flag what they considered the most sexist spots of

When it comes to 2013 Super Bowl commercials, GEICO's Dikembe Mutombo spot takes the cake. The insurance company once again tapped into its creative advertising genius and hit a home run with its Super Sunday commercial. It lasted only 30 seconds,

My overwhelming thought following tonight's rippling terrain of pricey Super Bowl commercials was that Doritos missed a fantastic cross-promotional opportunity by not joining forces with Calvin Klein. There's always next year.

My overwhelming thought following tonight's rippling terrain of pricey Super Bowl commercials was that Doritos missed a fantastic cross-promotional opportunity by not joining forces with Calvin Klein. There's always next year.

This year, ad agencies delivered their best for a number of brands, but a few of the commercials had underlying political messages as well. Read on to find out how five of this year's Super Bowl commercials demonstrated strategies that might seem to

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