2/4/13

SodaStream v. Pepsi and Coke

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SodaStream v. Pepsi and Coke

SodaStream's advertisement during Super Bowl XLVII is really a cut-down version of an ad that CBS rejected late in the ad review process.

CBS rejected a SodaStream Super Bowl ad because the ad criticized two other mammoth advertisers: Coke and Pepsi. Watch the verboten ad here.

SodaStream, the increasingly well loved home carbonation system, may seem like a politically innocuous product — even a virtuous one, as it reduces the number soda bottles consumers have to buy. But an international

On the company's landing leaf, it has embedded a YouTube clip of the banned ad titled, "Game Day 2013 Commercial: The Unaired SodaStream Ad." It's gotten about 2.2 million hits after being published Wednesday. And the company has already made a

SodaStream International is a developer, manufacturer, and marketer of at-home carbonated beverage-making machines and associated products that enable tap water to be turned into carbonated soft drinks and sparkling water. The machines are straightforward to

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