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Teen making history as 4th black driver in NASCAR
Nascar has begun a new advertising push to attract young, urban and multicultural fans to augment their current audience of predominantly older, rural, white men, Stuart Elliott writes. Nascar hired Ogilvy & Mather Worldwide, a sophisticated Madison
NASCAR's biggest race will get underway on Sunday, Feb 24 at 1 p.m., with a woman on the pole for the first-time ever in Sprint Cup history.
Danica Patrick made history Sunday when she won the 2013 Daytona 500 pole. Read more at Car and Driver.
Nascar has begun a new advertising push to attract young, urban and multicultural fans to augment their current audience of predominantly older, rural, white men, Stuart Elliott writes. Nascar hired Ogilvy & Mather Worldwide, a sophisticated Madison
NASCAR had come a long way from the days when it was dismissed as Southerners driving around in circles turning left. There was rising attendance at tracks, increasing television ratings for races and growing demand from marketers to be sponsors.
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